About Us

Simple Cycles is a family owned and run local bike business. Father and Son duo David and Peter McGuinn opened their first Trek Bikes Concept store in Wollongong in 2012. After a successful few years and feedback from our growing customers the decision was made to expand further south. In 2014 Simple Cycles welcomed Tom Lenton the son-in-law of David who opened and managed the Shellharbour store with his partner Kate.

Simple Cycles strives to provide the South Coast with a community focused bike shop that educates customers while getting as many people riding as we can. Simple Cycles has two stores that offer a giant range of the best bikes in the world and products to look after all your biking needs.

With the best bikes, the best location we also have the best team. Our team have joined the family, and are all employed to ensure that the customer has the best in-store experience and satisfaction after exploring our store. If you are happy or unhappy with any interaction you have had in-store please don’t hesitate to contact David to help you seek a positive result.

Our main goal and vision is to get kids, families and communities together on bikes. Together lets thwart traffic, stop pollution, build relationships, become healthy and get awesome. Bikes are fun let’s get you riding in the Illawarra and beyond.

Customise Your Ride.

We gather on the roads and trails. We ride, we race, we train. And we do these things not as nameless cyclists, but as individuals. We are one in our shared passion, but we are also each unique. Project One honors this fact.

Design every detail of your dream ride, then let us bring your vision to life. We’ll create your bike the way we create every Project One: with the skill that only the most-experienced builders and artists can offer.

Find out more

A look behind the scenes.

Simple Servicing

Bike care and maintenance is very commonly forgotten but oh so important. Here at Simple Cycles we offer a number of services to suit your bikes needs. All performed by our fully trained, up to date Bike Technicians to ensure that your bike is carefully looked after and serviced professionally and efficiently.

Book your bike service