Whether you ride to work, to win or to get fit, discover all the pieces necessary to keep you moving.


See and be seen. With top-notch optics, all-weather construction, and long-lasting, ultra bright LED luminance, Bontrager headlights and tail lights provide you with the visibility...

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Properly inflated tires are essential for both performance and safety. Take the chore out of routine tire inflation with a quality bike pump from Bontrager....

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The bike helmet is the piece of gear that has the biggest job. We take great care in designing city, road, and mountain bike helmets...

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Bontrager cycling shoes are designed to propel you forward on the pavement and take you down the most technical trails with confidence. High-performance outsoles provide...

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Discover our incredible range of cycling gloves designed for a variety of climates and conditions. From full finger to half finger gloves, we use durable...

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If it doesn’t look and feel good, we don’t stock it. Find road, city and mountain bike cycling clothing for comfort, function and style in...

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Customise Your Ride.

We gather on the roads and trails. We ride, we race, we train. And we do these things not as nameless cyclists, but as individuals. We are one in our shared passion, but we are also each unique. Project One honors this fact.

Design every detail of your dream ride, then let us bring your vision to life. We’ll create your bike the way we create every Project One: with the skill that only the most-experienced builders and artists can offer.

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A look behind the scenes.

Simple Servicing

Bike care and maintenance is very commonly forgotten but oh so important. Here at Simple Cycles we offer a number of services to suit your bikes needs. All performed by our fully trained, up to date Bike Technicians to ensure that your bike is carefully looked after and serviced professionally and efficiently.

Book your bike service